Reaching your customers brand suitable with digital tools

Staying with your customer in contact is one essential success factor in order to generate gr...


How to improve the performance of Marketing

The current Corona crisis has the Marketing Departments and its budget in its hands. 38% of t...


Kundenbindungsprogramm 2.0: Chancen mit Generation Y und Z

Der Fachkräftemangel ist der 24/7 Pain Point im Handwerk. Dabei stehen Auszubildende für viel...


Förderung des Handwerks bei seiner Positionierung reduziert Channelkonflikte

Der klassische Vertriebsweg ist in Deutschland für viele Hersteller nach wie vor die Umsatzsä...


How to gain planners

Manufacturers in the construction supply sector often call planners in the project business a...

Make things people want

18.10.2019 / News

by Jörg Pütz

Craftsmen in Germany are increasingly under pressure: rising consumer demands, skills shortages, digitization, more complex products etc. are important topics that move them daily and prepare them sleepless nights.

Craftsmen have already reached their capacity limits, orders are increasingly rejected. In spite of high consumer demand growth opportunities in the traditional distribution channels are limited for manufacturers therefore.

How can manufacturers increase sustainably their market share in spite of the limited craftsmen capacities ?

The solution is not only to develop innovative products but also innovative services to fill the craftsmen with excitement. Dialogue and esteem are important prerequisites for understanding their challenges and for finding innovative services. Many craftsmen are looking for an intensive dialogue with manufacturers to receive support for their pain points such as skills shortage, digitization etc.. This is a great opportunity for manufacturers to derive the right strategies and activities. Methods such as Interviews, Design Thinking and Best Practises from adjacent areas assist in the discovery of innovative and unique ideas. The quick test projects at crafts reduce the risk of failure. This is the partnership that craftmen are looking for today. The investments in these solutions pay-off in more sales and customer loyality for the manufactures in the long run.

When was the last time you took one hour off to have a conversation with your craftsmen?

< vorheriger Beitrag
Creating a successful future for your company

nächster Beitrag >
How to gain market share in the project business

Kommentar hinterlassen

Die Kommentarfunktion ist für diesen Artikel deaktiviert.