Tipps für erfolgreiche virtuelle Messen

In der vergangenen Monaten waren Schlagzeilen wie „ SHK Essen auf den September verschoben“ ,...


Reaching your customers brand suitable with digital tools

Staying with your customer in contact is one essential success factor in order to generate gr...


How to improve the performance of Marketing

The current Corona crisis has the Marketing Departments and its budget in its hands. 38% of t...


Kundenbindungsprogramm 2.0: Chancen mit Generation Y und Z

Der Fachkräftemangel ist der 24/7 Pain Point im Handwerk. Dabei stehen Auszubildende für viel...


Förderung des Handwerks bei seiner Positionierung reduziert Channelkonflikte

Der klassische Vertriebsweg ist in Deutschland für viele Hersteller nach wie vor die Umsatzsä...

03.12.2019 / News

How to gain planners

Manufacturers in the construction supply sector often call planners in the project business as an important target group are often put on the same level as architects .
However their area of responsibilities vary significantly.

19.11.2019 / News

Transformation into a B2B2C business model

Today digitization offers manufacturers in multi-level distribution channels new opportunities to gain more pull through the demand by the end customer. In times of low interest rates the demand is still relatively high. However generating more brand awareness and hoping that enough revenue will be generated at the end of the sales funnel by the end customer is less and less successful.

08.11.2019 / News

Success factors of the eCommerce in China

Due to the increasing stagnation of the economy and the limited capacity of craftsmen in Germany, many companies are wondering how further growth can be generated.
Adjusting the methods to generate further growth can be seen either on the customer or the performance side. On the customer side, growth is possible through new target groups, customer segments, countries or by intensifying business relationships with existing customers. On the performance side, innovations, portfolio expansions and consistent maintenance of the existing product range is key.

18.10.2019 / News

Make things people want

Craftsmen in Germany are increasingly under pressure: rising consumer demands, skills shortages, digitization, more complex products etc. are important topics that move them daily and prepare them sleepless nights.